Coming Soon | Why List on the Private Network

We often encounter sellers who want to sell, but just are not ready to list their home right now. Sellers have various reasons for not wanting to activate their listing to the public including timing, school or work schedule, repairs  or improvements being completed, and their own home search, to name a few. But what are the benefits of listing my house in the Private Network and marketing it as a home that is coming soon to the market?

Posting a "coming soon" announcement for a real estate listing can offer several benefits for both sellers and real estate agents:

1. Generate Anticipation: By creating a sense of anticipation, a "coming soon" announcement can pique the interest of potential buyers. This can lead to increased curiosity and engagement with the property once it is officially listed.

2. Build Buzz and Excitement: Creating a buzz around a property can help generate excitement among potential buyers. This heightened interest may lead to more inquiries and a larger pool of potential buyers when the property is officially on the market.

3. Pre-Market Exposure: A "coming soon" announcement allows for pre-market exposure. This means that interested parties have an opportunity to learn about the property before it is officially listed, giving them a head start in considering the property.

4. Attract Serious Buyers: By showcasing a property as "coming soon," sellers may attract serious buyers who are actively looking for a home and are willing to act quickly once the property is officially available for sale.

5. Time to Prepare Marketing Materials: The pre-listing period provides an opportunity for real estate agents and sellers to prepare high-quality marketing materials, such as professional photographs, virtual tours, and compelling property descriptions.

6. Strategic Marketing: Sellers and agents can use the "coming soon" period to strategically market the property through various channels, including social media, email newsletters, and real estate websites, to maximize exposure.

7. Controlled Release of Information: Sellers can control the release of information during the "coming soon" period, providing a teaser of the property without disclosing all details. This can create a sense of exclusivity and encourage potential buyers to inquire for more information.

8. Test the Market: The "coming soon" period allows sellers to gauge interest and test the market before officially listing the property. This feedback can be valuable in making adjustments or fine-tuning the marketing strategy.

We at The Glover Team find the the Private Network to be very useful, allowing us to maximize the exposure of the home to potential buyers with our full, well timed marketing package. Our sellers find it equally convenient, as they typically have less disruption to their everyday life during this ramp up period. If you are able to take advantage of this tool, we highly recommend it!